Neutral UK finance information · Not financial advicePublisher: [REPLACE LEGAL ENTITY] · Address: [REPLACE FULL UK ADDRESS]
UK Finance ClarityRisk-first information
Risk Warning

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong.

Advertising readiness

Google Ads and UK finance compliance notes

A plain-language checklist for the website owner before submitting UK financial ads.

What this template already includes

  • Prominent risk warning on every page.
  • No product sale, no account opening and no lead-generation promises.
  • No inducements, bonuses, rankings or broker comparisons.
  • Clear privacy, cookie, terms and accessibility pages.
  • Cookie banner with reject and customise options.
  • Source page referencing official and neutral UK resources.

What you must complete before launch

Replace placeholders: add your real legal entity name, full physical business address, contact email, complaints process, registration numbers and FCA/Google verification status where applicable.
  • If you promote regulated financial services in the UK, complete the relevant Google Financial Services Verification process.
  • If the promotion is a financial promotion under UK rules, ensure it is approved or communicated through an appropriate lawful route.
  • If you collect leads, explain the lawful basis, retention, sharing and marketing consent clearly.
  • If you use analytics or advertising pixels, keep them disabled until valid consent has been given.

Suggested ad-safe positioning

Position the site as educational and neutral. Keep ad copy factual and avoid urgency, incentives, performance claims or language suggesting a predictable outcome.